Biking

Brooklyn Cycling Caps: More than Protective Gear

Brooklyn cycling caps are presently known as one of the most efficient cycling caps all over the entire world. The brand considered as the top provider of this particular cycling cap is Giordana. It was when Giordana started to be famous in this certain business venture that other brands followed suit.

The cycling community gladly accepted Brooklyn cycling helmets and even wore these hats under their helmets. In fact, some are still wearing Brooklyn cycling hats as their means of protection. Back then, when there were still no helmets, these hats were the piece of cycling apparel that were used as protective gear.

Now, however, they are not used merely as protective clothing but also as a fashion statement. In fact, these caps are seen widely used by the people who are strolling around in the mall or going out at night for a few drinks. This makes Brooklyn cycling caps the most saleable piece of merchandise made by Giordana.

Cyclists love this particular piece of clothing because Giordana has purposely fashioned them to function well for both cycling beginners as well as veteran cyclists.

Back then, these cap were utilized as a part of protective gear as it is very effective in keeping the sun’s glare from directly hitting the eyes. It is a natural effect that when the glare of the sun hit the eyes the eyes partially close up. This impedes their clear vision, which is something that cyclists must avoid at all times because their vision is always the number one priority.

People also love the fact that Giordana makes use of environment-friendly materials as well as implements environment-friendly procedures. In fact, the company makes use of inks that are water-based for the beautiful designs of their caps. Aside from that, Giordana also recycle or reuses the excessive trimmings of the fabrics they used.

Furthermore, the entire company does not use artificial lighting at all because their only source of light would be acknowledged as natural daylight. Giordana truly deserves the fame and recognition that the whole company has been getting because of the high quality of their merchandise despite the use of environment-friendly materials and manufacturing methods.

At present, Giordana is regarded as the top provider of Brooklyn cycling caps. In fact, this company is also acknowledged even across the Atlantic. It is because of the high quality of their cycling clothing that other cycling apparel companies find it extremely hard to surpass this company with regards to this industry.

Comfortable Cycling Clothing for Women

After buying a new bike, the next step is to purchase cycling clothing for safety purposes. By then you can enjoy cycling in the park under hot summer days. However, too much heat can cause discomfort and that is why you need to get yourself the appropriate clothing that you need to make you feel comfortable and in order for you to stay protected. Nothing is more fun for women than cycling in the most comfortable attire ever. There are many challenges and unexpected circumstances that you might encounter along the way so it is always advisable to be prepared always.

You might ask yourself how to find cycling clothes that are of good quality. First, choose fibers that can absorb moisture and breathable so perspiration is really not your problem here. When you wear the right sports attire, no matter how hot it is you can dry up more easily as compared to other clothing material like a cotton fiber. This is a good way to stay fresh even when you are actively doing something like cycling thus allowing you to move freely without having to worry about smelling stinky.

You may also want to pack extra clothing with you if you really want to stay fresh. Go and have with you your jersey and leg wear. You may choose between tight and baggy shorts depending on your preference. But you must know that the tighter ones are much more comfortable when you are biking but then you may not want how you look on them and so the baggy type may be the next best thing. Check out also the lengths of the shorts whether they are above or below the knee so choose one that you find most suitable for you. Styles are also necessary so pick one that is based on your personal preference.

It is also recommended that you choose cycling shorts that have chamois so that you can be protected well. Opt for breathable fibers so that you can have the best quality cycling clothing. Various brands sell sportswear and you may check them out online or go directly to their retail shops. Now that you know there are certainly ways in order to avoid discomfort when you are cycling, you can prepare yourself and go on with your plans for the day. You may also view some testimonials and reviews online about women cycling clothing for more details.

PROTECT YOUR FEET THROUGH CYCLING SHOES

Cycling shoes are shoes that are purposely built for cycling. The key features of these shoes include rigidity, more efficient transfer of power from the cyclist to the power. There is numerous variety of cycling shoes like road racing, track racing, winter or casual cycling, indoor cycling, spinning and so many.

Bike shoes or cycling shoes are designed with stiffer soles to provide more efficient energy transfer as you pedal away. The other benefits of cycling shoes are that it protects your feet while riding and support the full length of your feet to reduce cramping and fatigue. These shoes are usually paired with a compatible pedal to hold your feet securely on the bicycle. The most common types of bike shoes are:-

Casual sport or Riding shoes- these shoes do not provide stiffness in your sole, or work with a clipless pedal system, they can be used with platform pedals outfitted with toe clips or straps. An emerging category is the so-called hybrid cycling or casual footwear that looks like casual shoes (or even sandals) and allow easy walking, but their soles offer compatibility with clipless pedal systems. This versatile style is a great option for the bike commuter or casual rider.
Mountain biking shoes- these kinds of shoes have fairly stiff soles for efficient pedaling, but one with enough flex and a rubber-lug outsole to allow good traction for walking on slick or rugged rails. They offer a lacing or hook or loop strap system to adjust the fit of the shoe and offer a bit of protection for your toes.
Road cycling shoes- these shoes are not designed for extended walking; therefore do not have much in the way of traction on the sole. These shoes are uncomfortable to walk in over long distances due to their inability to flax. All road shoes offer lightweight construction and good ventilation.

Bike shoes or cycling shoes should fit comfortably from the get-go. Due to stiffness in soles, these shoes are not comfortable initially and have little chance to break in and become so later. All shoes should allow your toes enough room to wiggle slightly, so your arch should be snug and supported and your heel should not slide up and down. While trying on cycling shoes, you may feel some slippage in your heel when you walk. This is due to stiffness of the soles which is designed to support your foot in a stable position while cycling and if you feel that a poor fit is causing the slippage, try a smaller size or a different shoe model.

Bike shoes should be kept clean by wiping them off with a towel or rag when soiled. For stubborn dirt, you can use a brush combined with warm water and a dab of soap. Also make sure to thoroughly dry your wet shoes. Do the best you can with a towel first, then remove the foot beds so they can dry separately. The best and most efficient way to dry wet shoes is to use a commercial boot or shoe dryer that uses a warm, gentle airflow to dry your shoes in a couple of hours. Another method is to pack the shoes with newspaper overnight and then remove it in the morning.

London Cycling Guide ? Social Media Campaign

New Holland Publishers tasked LJ Interactive with a range of titles to promote through Social Media and Search. All have proved successful; one of particular note was the London Cycling Guide. A brief description of strategy and achievements are listed below. In total sales overachieved by over 250% against forecast with only a £300 budget for digital marketing (we still have some of this left!)

How did we do it?

Search – the first thing we did was ensure that the actual webpage was fully optimised for key phrases that potential readers may search for. You may have thought that London Cycling Guide would be the phrase most searchers would use. However after research we discovered that London Cycle Routes and London Cycling Routes would achieve far more visits and also had less competition within Google.

Conversion to order – we added additional content to the page to engage further with readers.

External Social Networks – our key task was to achieve high exposure for this title amongst online audiences. We did this by talking to a large range of London and cycling networks. We achieved exposure on the following networks amongst others:

• Transport for London – ran a competition for the book
• Revolution Bike Tours of London – web review, Facebook and Twitter exposure
• Cycling Weekly Online – reviewed the book
• Fancyapint.com – promotion on their eBulletin and landing page creation + competition
• My Velo Bikes – review posted on blog, Facebook and Twitter exposure
• Cycle Circuits – posted article on their site and placed link on their product pages
• British Waterways – article on the book, plus banner and exposure on their newsletter
• Spoke in Motion – review on their blog, free content shown online of several routes
• Camden Cyclists – PDF extracts put on site and reviews the book
• Go London – exposure on their forum
• Londonist.com – reviewed the book and linked
• Britishcycling.org – reviewed the book and linked
• Roadcyclinguk.com – reviewed the book and linked
• Bikeradar.com – reviewed the book and linked

Unbelievably the above exposure for the book cost absolutely nothing, just a little bit of persuasion, a few review copies and a bit of free content. Something to always remember is that it is hard work keeping networks full of lovely content, therefore a bit of free content will always help them along, and networks are pretty happy to link back to you in return for it!

Article marketing – we use article marketing to increase exposure to webpages. By posting articles about the book on article sites, you are guaranteed to get them picked up by other relevant blogs and news feeds. If this happens not only will they increase visits to the page they will also create backlinks to that page.

Branded Social Media – we ran competitions on the branded Facebook and Twitter feeds to promote the title, we also encouraged other followers to retweet.

Author Social Media – The author, Tom Bogdanowicz, is well known in London Cycling circuits having written for many a year for the London Press and The Guardian amongst others. Tom was crucial in promoting the title amongst his peers.

Facebook and Google Ads – finally the bit that cost something! We ran Google and Facebook Ads promoting the title to push sales through the New Holland Publishers website.

Phew! All in all a successful campaign for the London Cycling Guide, one that we’ll be picking up again in the early summer. One happy Publisher!

Variety And Choices Of Cycling Shoes

Almost from the time of the first development of the bicycle, cycling has been an extremely popular outdoor leisure and sporting activity. The are quite a few different variations of cycling, road cycling, time trial, triathlon, off road or mountain biking as well as general purpose cycling for leisure and commuting. specialist cycling shoes are important equipment for the serious cyclist, there are a number of types and styles that meet the rigorous requirements of the cycling community which are outlined below.

In generally cycling shoes are especially suited for avid sportspeople due to some of their specific characteristics. The key features of most of these pieces of footwear would include having a more rigid and hence more efficient transfer of power from the feet of the rider to the pedals of the bike. This process typically features a weight, which is a technique of affixing one’s shoe firmly onto the pedal itself. Many such high-performing brands of shoes are meant to be easily adjusted while they are being used through a quick-adjustment system that for the most part has replaced the need for laces.

These cycling shoes are present in almost all kinds of shape and sizes. A large majority of these pieces of footwear are measuring according to the European standards of sizing with shoe sizes ranging from 35 all the way to the maximum of 52. These sizes may however, also be converted to other countries’ sizes such as American, English, French or even Japanese sizing.

Additionally many of these cycling shoes are also available in many variants. There is footwear designed especially for track racing, road racing, casual riding, touring, off-road riding, mountain biking and even winter traveling as well as indoor spinning. As such, one should always do some additional research before purchasing a pair of these pieces of sportswear to allow him or her to determine which category of shoe would be the most ideal for the type of activity that one would be undertaking.

Road cycling variants typically have a smooth and flexible style which is bent slightly at the ball area of the foot. There is also a special cleat attached to the bottom of the shoe. As such, these shoes are designer especially for use when users are riding on the bikes and is not particularly appropriate for off-bike use. Some of these outsoles even contain extra holes that will help in the ventilation of one’s foot.

Triathlon-specific or shoes that are designed for track racing are typically viewed as a slight variation of road shoes. They have quick foot entry as well as exits to provide for good drainage when no socks are worn. This is especially important since many triathletes would need to change quickly and effectively from the swimming to the biking phase and later on from the biking to the running phase. As such, the shoes typically arrive pre-clipped to the pedals so that the racer would only have to insert his or her foot into the footwear upon mounting. They also possess a big velcro fastening as opposed to laces.

More casual cyclists would generally prefer a shoe with a softer outsole along with a molded internal midsole, which is exactly what these brands of shoes contain. The outsole usually possess a more lugged pattern which the shoe to act like a day-hiking boot while the midsole helps to shield the rider’s foot from the pedal itself since it is able to transfer much more energy more evenly without the need for a pressure point at the exact contact area. This also allows for the attachment of a pedalled cleat without a clip and may be more or less walked in properly.

Next there are the indoor or spinning shoes. However, they have not been particular widely accepted due to their limited availabilities as well as their dubious usage values. Nevertheless, there are plenty of companies out there who will still continue to offer such shoes in their various shapes and styles.

Finally there are the winter shoes that are designed with additional insulation over the ankle coverage areas. Many companies out there will typically offer customers more than one variety of a particular model of winter shoe with varying degrees of protection from the cold, winds and moisture levels. In fact, many of these shoes have been utilized by riders who have completed the Iditabike which is an extreme adventure race in Alaska

There are indeed many brands of footwear to choose from and it would therefore be advisable for one to go online to do more research before purchasing one. By understanding everything to know about cycling shoes, one will be equipped to make better choices in the future.